PRESS RELEASE I FOR IMMEDIATE RELEASE
INTERFORM is proud to announce Northwest Arkansas Spring Fashion Week at Ledger in downtown Bentonville. NWAFW, INTERFORM’s largest fundraiser will be bigger than ever this season with collections from Project Runway designers, engaging panel discussions and the area’s most talented local designers.
“At INTERFORM, we believe in the transformative power of creativity, culture, and skills,” said Robin Wallis Atkinson, CEO of INTERFORM. “Our multifaceted approach addresses a lack of creative opportunities, fosters social integration, promotes economic empowerment, and builds cross-cultural understanding among diverse communities. By offering education and skill development in sewing and design, preserving cultural traditions, engaging the community through showcases, and creating economic impact. We use fashion as a tool to celebrate diversity, support individuals, and expand the notions of what is possible for our creative communities.”
INTERFORM is an arts & culture nonprofit organization that provides professional development, education and programming to the local underserved creative community. In 2016, founder and CEO Robin Wallis Atkinson rebooted Northwest Arkansas Fashion Week to create a true reflection of the local community by initiating a space focused on diversity, equity and inclusion.
“With needle and thread, we weave a tapestry of empowerment and creativity,” said Basana Chhetri, Sr Director of Fashion Design & Apparel Education. “Our program embraces all skill levels, from beginners, advanced to fashion design; infusing cultural heritage into every stitch. Fashion showcases, mentorship programs, and collaborative projects unfold, showcasing the talent and resilience of local seamstresses and designers. This fundraising campaign breathes life into our vision, supporting courses, exhibitions, mentorship, and community engagement. Together, we stitch a design of skill, culture, and connection that transcends borders and celebrates the rich creation of our diverse community.”
The shows include three thematic evenings with a focus on Community, Art, and Industry.
Thursday March 28th will be the Future of Fashion Fundraiser, focusing on supporting INTERFORM educational programs including free sewing classes, workshops and entrepreneurial support. The evening will also feature runway shows from Project Runway Alumni as well as regional designers.
Friday will focus on arts and culture, featuring designers Alynwonderland, Rulli Torres, and Korto Momolu, with a focus on creativity, art, and avant garde designs celebrating the art of fashion.
Saturday evening will focus on the intersection of fashion and industry and will feature designers such as Asthon Hall, Nakota Style, and Brittany Allen.
An on-going partnership with Walmart Beauty brings together globally recognized brands such as Procter & Gamble and L’Oreal Paris in collaboration with Walmart Fashion and Health & Wellness to produce interactive beauty activations
Full line up and additional details will be available soon.
Sponsorship packages are available upon request. Tickets will be available for purchase in February.
About INTERFORM: INTERFORM is a 501c3 non-profit organization at the forefront of creative growth and change in our community. We envision a self-sustaining design-led fashion and art industry in Northwest Arkansas and we build robust programs to directly support that vision. We foster greater levels of creativity and provide the right education and resources needed to grow our designers and artists. We uplift and center the creative works of those who are underrepresented and use our platform to encourage others to do the same. We are here to propel creatives forward and aid in their professional journey.